Much of that commitment went to creating a customer experience that would build a loyal customer base. She let go of the cutlery company and turned her full focus to her new brand. The recession hit, and a change in postal regulations left her with higher mailing costs than payroll. She brought in executives to help her build the infrastructure she needed to run both, but things didn’t run smoothly. The jack-o-lanterns are decorated with brushwork and stamping-using sponges dipped in glazes-with a new version released each year.Īs Alpert developed and tested her idea, she continued to run the cutlery company. Halloween isn’t celebrated in Poland, but Alpert worked with some artisans skilled in making Poland’s much-loved pottery to produce the American favorite. The company’s best-selling jack-o-lanterns are a case in point. While she seeks to bring their work to a wider audience, Uno Alla Volta often develops exclusive products that she knows will appeal to her customers. “You never know where you are going to find a great artisan,” says Alpert. Many artisans contact her now that the brand is well established, but Alpert and her team discover most of those they work with in their travels. The company sells jewelry, accessories, Murano glass, Polish pottery and more online and through its catalogs. That led to the concept for Uno Alla Volta, which works with about 120 artisans around the world to sell their products and collaborates with them on exclusive items.
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